How Students Can Build their Career with Digital Skills.
The era is changing and during the digital era, there is a lot of space for students to learn new skills and to build a career in the digital world. The digital world is wide and Companies in a variety of industries have digitized their operations and procedures during the last decade. Artificial intelligence (AI) is already being used by organizations to simplify processes and supply chains. As a result, today’s job searchers must possess specialized talents in order to stand out from the competition.
While some colleges, universities, and training providers have updated or expanded their curricula to match the rising demand for digital skills, many instructors are struggling to offer students the necessary abilities.
In this article, we disclose the ten most valuable digital skills that educators should teach their students in order to help them land the best digital jobs in a variety of industries.
From 26 to 30 March 2018, Mobile Learning Week, UNESCO’s flagship annual ICT in Education event, will explore the types of skills required in today’s interconnected economy and society, with a focus on digital skills and competencies. While the purpose of #DLDay is generally to use digital learning to improve and expand the traditional skills that students need to succeed in life, I would like to take this opportunity to explain to you why it is important for students to master these skills. , digital just as they learn to read, write and count. Launched in 2012, #DLDay highlights the value and need for digital learning opportunities in the classroom to enhance student learning.
What are digital skills?
Let’s have a look at what digital employability skills are before we get into specifics. As more and more people go online to research, seek out information, and purchase, companies of all shapes and sizes need people that know how to operate, promote and communicate online. Businesses in a variety of industries need digital capabilities to enhance brand awareness, provide excellent social customer service, create leads, and increase income.
Digital skills enable people to create and share digital content, communicate and collaborate, and problem-solve for effective and creative self-actualization in life, study, work and general social activities. For many people working in traditional workplaces and implementing digital systems to improve efficiency, safety and connectivity, “basic digital skills” will suffice. As these experts envision advances in new effective learning environments and digital reporting systems, many experts believe that new certification programs will be created to validate worker participation in training and skills development programs.
Digital workplace skills may include original content creation, e-commerce, web and information security, UX/UI design, digital marketing, social media marketing and data analytics. Find out how improving your key digital skills can boost your resume and update your prospects in a competitive job market. Our digital skills training courses offer crash courses led by industry experts and help you find the right job with expert career guidance. For companies with digital skills, one of the key channels for transferring digital skills is through on-the-job training, where junior employees can learn and hone their digital skills alongside their managers.
Digital skills, according to Unesco, are “a set of competencies to access and manage information via digital devices, communication apps, and networks.” They allow people to produce and share digital information, communicate and cooperate, and solve problems in order to be more successful and creative in their lives, learning, work, and social activities.’
By providing digital strategy planning and execution skills, graduates seeking new roles will have a distinct advantage over their peers with little or no knowledge. Professionals must find a way to show learners that there are many digital skills roles that fit their strengths, interests, and personalities. That’s why it’s important that career counseling encourage young people to recognize the many gifts and skills they already have and help them think about how they can be developed to create a digitally literate work environment.
Find out how frontline workers are adapting and learning in response to change, and what support measures can ensure digital skills development is widely accessible and equitable. “basic digital skills” Internet Cornell University defines digital literacy as the ability to find, evaluate, use, share and create content using information technology and the Internet6. IBM SkillsBuild is a free, web-based platform designed to provide the right workplace skills for anyone in the world to succeed in the digital age.
Students who study digital skills improve their employability as well as their job prospects by comprehending crucial digital channels.
So let’s dive in to find out what are the top 10 employable skills for students and employers.
Social Media Skills
According to a recent study, the world’s active social media users number 4.2 billion. There are 4.15 billion active mobile users out of this total. In just a year, the number of global social users has increased by 13.2 percent, with no signs of slowing down.
Understanding and effectively using social media is a key and valuable skill that any professional should possess. Understanding the dynamic interplay between businesses, influencers, and customers is at the heart of social media marketing. Simply put, businesses must reach out to customers in ways that will drive traffic to their website—or product—in order to increase the likelihood of conversion.
Educators who appreciate social media’s power should be familiar with the subtleties of each platform, from YouTube to Facebook Reels, marketing, and its ability to increase community participation in order to offer graduates useful skills.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) has become one of the most important disciplines on which marketers have come to rely. To put things in perspective, 81 percent of internet users look for a product or service to buy on the internet, with Google accounting for 70% of that traffic.
Students with SEM experience can use paid advertising to boost the exposure of a company’s website on a search engine (e.g., Google or Bing). The company will gain crucial web traffic from the search engine results page as a result of this.
Students will have the opportunity to acquire valuable organic search traffic results. That’s why marketers, content managers, and webmasters devote so much time to optimizing websites, especially for mobile and ad campaigns, in order to achieve the highest potential conversion rates.
Most businesses are in the business of providing goods or services, and they want to stand out from the crowd in order to be easily identified online. The number of clients who went online to purchase during the Covid-19 outbreak caused an increase in e-commerce transactions. According to Statista, about 22 billion people visited retail websites in June 2020, up from 16 billion in January. Furthermore, post-Covid, this online behavior shows no indications of slowing down.
This means that job searchers with a working grasp of search marketing will be extremely beneficial to businesses in terms of ensuring their visibility and searchability.
During Covid-19, many marketers reverted to mass communications to target customers rather than using data-driven precision marketing. This was a blunder. One consumer goods company expected that as individuals came out of lockdown, demand for beauty items would grow, according to McKinsey. They concentrated their media expenditure and experienced a double-digit rise in sales by tracking re-openings and employing analytics.
What is the takeaway? Data can provide a plethora of information to your students that, when used effectively, may result in powerful marketing efforts that increase conversions, sales, and income.
According to Peter Drucker, a pioneer in management education and often regarded as the founder of contemporary management:
“You can’t control it unless you can measure it.”
Students can use data analytics to create educated, data-driven decisions that lead to greater business insights. Numbers determine whether or not a campaign was effective and by how much. Knowing what data to collect and measure in order to better the next campaign is crucial. Companies don’t want to waste money on trends or gut instincts when it comes to marketing. It’s all about maximizing the effectiveness of each campaign and maximizing the return on investment.
SEM and analytics go hand in hand, thus these abilities work together to ensure that a company understands what customers want and how to grab and keep their attention.
Send your students to this ‘Life as an Analyst’ podcast to learn more about data analysis.
Blog entries, films, podcasts, infographics, and even social media status updates are all examples of content.
Marketers may spend hours fine-tuning keywords and marketing strategies, but content reigns supreme. After all, content is what drives a website or a social media page, and without it, buyers would have no way of comprehending the benefits of a product or service.
Brand awareness is aided by content, which can promote brands or influencers as thought leaders. As a result, new hires must get the significance of providing not just content, but content that is useful to keyword research and strategy optimization. Students will have relevant and employable skills in content marketing after gaining experience and understanding in the field.
One of the most effective methods for obtaining and retaining leads is through email.
Email is one of the oldest kinds of direct marketing, and it’s still effective at acquiring and retaining customers. From small businesses to large enterprises, a good email marketing strategy is essential for launching effective campaigns.
Each funnel stage must be meticulously designed, according to an experienced digital marketer. Every stage of the signup process, from the signup page to the welcome email, must be optimized to attract users and increase engagement.
People may modify their social media accounts or their home addresses, but not their email addresses. That’s why experts that understand how to use email marketing to interact with customers directly are in high demand.
Educators should not dismiss email as a dated tool, but rather urge students to explore how they may use email in their current and future positions.
I’m Kunal Guha, a passionate and experienced digital marketer with a career spanning 9 years.
As Experienced Digital Marketing Manager with extensive experience building, maintaining, and running successful digital marketing campaigns.